Hugsy was designed to bridge the gap when parents cannot be there, by making the positive effects of kangaroo care last longer. The Hugsy blanket supports a mother and her little one during those special kangaroo care moments and absorbs a mother’s comforting smell, while the Hugsy heartbeat module records a mother’s unique heartbeat. Hugsy then continues to provide her soothing presence when she is away – by recreating the feeling of her embrace, surrounding the baby with her smell, and playing back her heartbeat. All to give babies the comfort of their mother, even when she is not around.

Director David Bonsink Motion graphics Misja Jonker Camera Maarten Smeenk Edit Maarten Smeenk